Friday, July 24, 2009

The Two Apple Stories I Didn't Report On Because I Knew It Was Being Misreported Elsewhere

Microsoft Alters Laptop Hunter Ads

I knew when Microsoft executive Kevin Turner laughed at Apple's request to take down the laptop hunter ads that it seemed like he was about to have to eat his words.

Here's what Macrumors reported this morning:

In the 60-second spot, called "Lauren and Sue," we watch as law student Lauren shops around with the help of her Mom in the hopes of finding a computer under $1,700.

In the original version, Lauren at one point comes upon an Apple computer and declares: "This Mac is $2,000, and that's before adding anything."

"Why would you pay twice the price?" asks Lauren's mom. "I wouldn't," says Lauren, who ends up leaving with a $972 Dell laptop.

In the latest version of the ad, that portion has been edited out. The original ad has been removed from YouTube and other sites by Microsoft, and replaced with a version in which Lauren doesn't talk about how much the Mac costs, but she does say: "It seems like you're paying a lot for the brand."

Microsoft is quick to point out that the focus of the ad remains unchanged.

"We slightly adjusted the ads to reflect the updated pricing of the Mac laptop shown in the TV advertisement," a Microsoft spokeswoman said in a statement. "This does not change the focus of the campaign, which is to showcase the value and choice of the PC."


* Just a quick mention: Microsoft revenue fell 1 billion (with a "B") short of estimates the last quarter. Apple's recent earnings were ahead of estimates and was their best non holiday quarter ever.


AND THEN ...

FoxConn Employee Reportedly Commits Suicide Over Lost iPhone Prototype [AFTER ALLEGED TORTURE]


Even John Gruber @ Daring Fireball, demanded:

"Apple needs to investigate this, publish the results, and if the man was truly tortured, sever ties with Foxconn."

As reported by The New Yorker:

"A reporter at the newspaper Southern Daily claims to have viewed surveillance footage of two sessions of Sun’s interrogation and says that they show no evidence that he was beaten or locked up. If true, this would contradict earlier reports in the Chinese press alleging that Sun was beaten."


There's so much I would like to report on but the "big names on the net" seem to be racing to report stuff lately - so hurried are they that they're basically making stuff up to fill in major holes in stories.

4 comments:

I am a lover of children's literature said...

A lot of people would love to make this a story of Apple's secrecy leading to the death of this young man. Unfortunately, the blame is elsewhere. For one, the very fact that the man in question would kill himself over a phone, more-or-less, proves to me that he was mentally unstable in the first place.

As far as Microsoft's Turner, well, I think he put his foot in his mouth and it looks good on him. The fact that all of the computers used, shows to me anyway, that HP, in part, is probably subsidizing the ads themselves. If Windows is so good, why doesn't Microsoft show that? Because it knows otherwise!

Paul Douglas said...

Yeah, I saw those comments coming to back to bite him too. What gets me though, is that particular example of the Laptop Hunters ads makes no sense. The computer she buys is nothing like the one she wanted (This happens in another of the ads too, but at least in that example they used money that was in the same ballpark as the suggested figure - in *this* example, the $900-odd is SIGNIFICANTLY (Laughably) below her guideline spend).

fixyourthinking said...

Paul ...

The 2nd ad to come out had a girl looking for the best laptop for someone that wanted to edit movies and get into movie making ... She argues, "This Mac only has 2GB of RAM" - it was the $1499 Macbook. She had $2000 to spend.

First, any Mac with iMovie (even a used 2001 iMac or iBook) would be better than ANY pc for movie editting straight out of the box. Because let's be honest here - an iMovie level video editor is going to put the total purchase if a PC well above $2000.

This is one of the most dishonest ad campaigns ever.

I could go on about the guy that purchases a pc because "Macs are about asthetics" ... what a load of crap! He buys a PC that is the same speed as the MAC and it has actually been proven that because Apple's tight circuit board design and optimization that Macs running Windows outperform same spec pcs by about 7%.

Palm and Microsoft are acting like 5 year olds.

Paul Douglas said...

You don't have to tell me about that ad. It made my blood curdle. I'm a video guy, that's what I do. That entire ad was an out and out lie. Anybody who knows anything about video knows that Macs are better for video, and PCs only even come CLOSE when you purchase sophisticated dedicated software, unsuited to any PC laptop (More specifically, Avid software - Adobe Premiere is all hype). iMovie would purr like a kitten on that MacBook and do a damned fine job.