I knew when Microsoft executive Kevin Turner laughed at Apple's request to take down the laptop hunter ads that it seemed like he was about to have to eat his words.
Here's what Macrumors reported this morning:
In the 60-second spot, called "Lauren and Sue," we watch as law student Lauren shops around with the help of her Mom in the hopes of finding a computer under $1,700.
In the original version, Lauren at one point comes upon an Apple computer and declares: "This Mac is $2,000, and that's before adding anything."
"Why would you pay twice the price?" asks Lauren's mom. "I wouldn't," says Lauren, who ends up leaving with a $972 Dell laptop.
In the latest version of the ad, that portion has been edited out. The original ad has been removed from YouTube and other sites by Microsoft, and replaced with a version in which Lauren doesn't talk about how much the Mac costs, but she does say: "It seems like you're paying a lot for the brand."
Microsoft is quick to point out that the focus of the ad remains unchanged.
"We slightly adjusted the ads to reflect the updated pricing of the Mac laptop shown in the TV advertisement," a Microsoft spokeswoman said in a statement. "This does not change the focus of the campaign, which is to showcase the value and choice of the PC."
* Just a quick mention: Microsoft revenue fell 1 billion (with a "B") short of estimates the last quarter. Apple's recent earnings were ahead of estimates and was their best non holiday quarter ever.
AND THEN ...
Even John Gruber @ Daring Fireball, demanded:
"Apple needs to investigate this, publish the results, and if the man was truly tortured, sever ties with Foxconn."
As reported by The New Yorker:
"A reporter at the newspaper Southern Daily claims to have viewed surveillance footage of two sessions of Sun’s interrogation and says that they show no evidence that he was beaten or locked up. If true, this would contradict earlier reports in the Chinese press alleging that Sun was beaten."
There's so much I would like to report on but the "big names on the net" seem to be racing to report stuff lately - so hurried are they that they're basically making stuff up to fill in major holes in stories.