No doubt, many of you have heard the "Apple interested in buying Twitter" Rumor ...
MacRumors recently reported:
"... Apple may be in late stage negotiations to buy Twitter.com for $700 million. Of course, when the site checked with other sources, they were told they knew nothing of the sort... making this rumor seem very questionable.
Perhaps the biggest reason to doubt this rumor is that there seems to be no clear synergy between Apple and Twitter."
Twitter continues to run on venture capital funding and has yet to find a revenue stream.
It's interesting that it would be reported this way ... there seems to be no clear synergy between Apple and Twitter. I believe "seems to be" is what I'll focus on here.
Twitter is still in the early stages of management and revenue discovery. At the moment, it is surviving mostly off of capital investment.
Kara Swisher at AllThingsDigital titled a piece:
Ignore the Twitter Buyout Rumors
The Mac opinion giants (like John Gruber at Daring Fireball) all linked to her story as proof that ... yeah Apple probably expressed interest in Twitter but only in the same vein as just about everyone else trying to get their name attached to the free press that currently surrounds the social media buzz.
Well here's a scenario ...
Have you heard the rumor that Apple might be developing some sort of "Tablet Mac" that's kind of like a bigger iPhone?
Have you heard the factoid about how many iPod Touches are flying off of the retail shelves? (iPhone sales are huge too!)
Have you heard the rumor and confirmations that Snow Leopard (The next version of Mac OS X) has hints of built in 3G wireless abilities?
Enter the killer application for "TabletMac", iPhone, iPod Touch, and Mac Notebooks - free Twitter "Premium" for your first year - $9.99 a year thereafter - all done wirelessly over 3G. Wifi & Connected versions Would be called Twitter "Lite" - but otherwise be the same.
This is already being done to a degree with a device called "The Peek" - you buy an email checking device that resembles a Blackberry - you get 3 months to a year of "service" included in your purchase. The service is "On The Go" wireless email viewing/sending - currently handled by AT&T.
What if Apple could extend Twitter to all of it's devices - particularly a new "Tablet Mac" or "netbook" and all Apple notebooks?
Think of a "Tablet Mac" having the ability to do everything the iPhone and iPod Touch can do - but it's bonus being a free 1 year subscription to Twitter Premium - heck - maybe even 3 years. I'm sure Apple could negotiate this home run with AT&T.
This could be a great way for Apple to one up Amazon's Kindle as well - all of Apple's devices by default would also be able to connect "free" to the Kindle Book Store (FYI: Kindle's wireless is handled by Sprint).
It's my opinion, Apple is not only in serious talks to buy Twitter - I'd call it a done deal. I say that Twitter PR leaked the info to the press to possibly up their asking price - just letting everyone know that "Tech Genius/Deep Pockets Apple" was "interested" - and by "interested" ... I mean signing checks.