Friday, May 22, 2009

Bypassing the people that prevent you from achieving greatness

As reported by WIRED:

Amazon To Unveil On Demand CD Printing Service With TuneCore

TuneCore is poised to partner with Amazon’s on-demand CD-printing-and-distribution service, has learned. It’s a deal that could put powerful new physical publishing options in the hands of musicians, even as the world goes increasingly digital.

This essentially bypasses normal record labels [Members of The RIAA] such as Time Warner, ABC, EMI, and Sony BMG.

A few months ago, I wrote a series of articles about a court case I helped serve as an expert witness in called:

Battle Of The Band's Members

The subject of TuneCore came up as it was part of "the prize" that was in dispute during the trial.

I found this to be intriguing ... this model of distribution combined with more and more iTunes ONLY albums are the future of music. The RIAA knows this and its the main reason they litigate - the brass in charge are milking every last penny because they know their days are numbered.

What's also intriguing to me is the elimination of accounting and contracts ... as many famous musicians have found out, including The Dixie Chicks - sales can go unaccounted for when checks are cut. This would put each sale in a database that the artist could check themselves. Genius.

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