The New York Times has an interesting story on "Managing Your Online Reputation" to save business. What they don't mention is that the opposite can sometimes be true ... can a business ruin a webmaster by vicious search engine optimization? I'd say, "Yes".
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As some of my readers know ... I was sued for posting a negative story about the owner of an eBay consignment business called Bidzirk. Over the last two years, he has paid SEO (Search Engine Optimizer) after SEO and it has had a huge impact on my traffic - as in downward traffic. I've posted far more stories that have been on Slashdot, DIGG, and Mac News websites, plus I've been featured in several "Best Of The Web" publications - yet my traffic is down. It is solely attributable to Bidzirk trying to burying my story.
You have to think about the opposite circumstance - the more you try to bury bad comments are you in turn also damaging the webmaster whose comments you are trying to bury?
I’d say, "Yes" to that question.