Friday, September 05, 2008

First Bill Gates + Jerry Seinfeld Microsoft Ad Makes No Sense

The ad has nothing to do with Microsoft and features the guy who is no longer CEO being made into the cool guy of an awkward pair. The two have no chemistry. The acting is bad (maybe on purpose). It's almost a good ad for Apple - Apple seems WAY cooler after watching it.

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From Microsoft:

"Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series of television ads airs initially in the U.S., and it aims to re-ignite consumer excitement about the broader value of Windows."

I think it should be renamed: "I'm a PC and I'm a WebTV"


Anonymous said...

As a Seinfeld fan, I was disappointed in this first installment. Still, I think the jury remains out until the ad series begins to take shape. I don't think it should be judged by the first one only.

Meanwhile, I came up with what I thought would be a good response from Apple that will never happen:

FYT said...

Tom ...

You mean we have to follow a series to understand it ...

This series makes Seinfeld look more like Kramer.

And just to note Bill gates doesn't look like he's in Jerry's clique.

Paul Douglas said...

Yeah..I don't get it. It's vaguely amusing in a "I can't believe people paid money for this crap" way and I liked the visual gag with the Police Mugshot of Gates on the value club card, but as an ad? Uh...What's it advertising?

Oh, it's a branding exercise?

Yeah, that's not gonna work either. Microsoft is Microsoft.

Anonymous said...

Microsoft is never going to be Apple and they will always attempt to imitate Apple and later act like it was a coincidence that whatever it is that they did looks like a 2nd class derivative of Apple.

I think they observe what Apple is doing, carefully critique it for a year or two and realize that, yeah, Apple knows what they're doing and we should be doing that to.

Apple uses humor and whimsy in its ads and the "I'm a Mac and he's a PC" series has been exactly that--a series.

To many people, yourself included, the initial Apple ads caused a lot of head scratching and less then great reviews. Of course, the series built upon itself and as more ads came out people started getting it and history was made.

You can't fault Microsoft for trying to do the same thing. Using Gates as branding point is smart and portraying him as down-to-earth and human is compelling. I also really liked the ID card and I think that ultimately this series will win people over.

I am disappointed that Jerry Seinfeld is abandoning his Mac roots and his involvement with Microsoft smacks of a high paycheck while the earlier Mac involvement smacked more of a nonconformist, this is how I roll angle.

Anonymous said...

As a big Seinfeldphile I am disappointed that he should lower himself to this -

Maybe they should use the Soup Nazi in the next one....

FYT said...

You're right buzmania ... I didn't like the first "I'm A Mac & I'm A PC" ads ... but they didn't get better - there a select few that are great. But, I will say this ... I knew what the ads were about, what the purpose of the ads were, and they piqued a lot of interest on the internet the next day.

These ads seem to promote some kind of pic&pay shoe store. Bill Gates isn't the CEO of Microsoft any more, although I guess people still think he is. Jerry Seinfeld is very funny, but he's washed up - his recent movie proves that. Both the Mac & PC are very successful OUTSIDE of their PC/Mac roles.

I'm interested to see where the ads go - but I don't think the minority who liked the first installment even reaches one half of one percent.