The ad has nothing to do with Microsoft and features the guy who is no longer CEO being made into the cool guy of an awkward pair. The two have no chemistry. The acting is bad (maybe on purpose). It's almost a good ad for Apple - Apple seems WAY cooler after watching it.
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"Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series of television ads airs initially in the U.S., and it aims to re-ignite consumer excitement about the broader value of Windows."
I think it should be renamed: "I'm a PC and I'm a WebTV"