Monday, July 28, 2008
Being Serious About Batman Box Office Revenue
It's interesting to me to see the media hype up the record setting box office take that Batman: The Dark Knight has generated in a short ten days worldwide ... but just to give the movie a bit of reality numbers-wise:
Domestic: $314,245,000 88.4%
+ Foreign: $41,300,000 11.6%
= Worldwide: $355,545,000
The Dark Knight STILL hasn't made its money back that it cost to produce. The movie cost a very high and out of control $185 million to make. Box Offices are pretty much divided 50/50 between the studios and movie theater chains. That means that The Dark Knight must make $370 million before it makes its money back.
If adjusted for inflation the 1989 Tim Burton version of Batman gross was $445.7 million ($255.1 actual) but only cost $35 million to make or an inflation adjusted $67 million.
Batman: The Dark Knight will have to make $1.25 BILLION worldwide to generate the same return the 1989 version gave Warner Brothers.
Take into account that movie ticket inflation has also been very high (around 20%) over the past two years. The average ticket price in 1989 was $5.75 - now it's $10.20. The Dark Knight is also showing in more expensive IMAX theaters - which have a premium ticket charge as well.