Thursday, June 26, 2008

It has to be a phone in the middle-tier of the market, not a $500-tier phone.

Whilst browsing the FixYourThinking archives to tag older stories I uncovered this post made by yours truly on December 11 2004 - not December 11 2005 when all of the real iPhone rumor was getting heated up:

There IS credible evidence that Apple is developing an iPhone.

THIS IS, in my opinion, the flash based iPod everyone is rumormongering about. I seriously doubt Apple [Steve] will want to backtrack about "flash iPods" and let the Creative CEO who has pretty much declared war on Apple have any fodder. He's already saying that he's just waiting to make a BIG deal out of Steve's comments if a flash iPod becomes true.

There is also very credible evidence for phone collaborations any way.

If any of you remember, the Cingular CEO spoke two MacWorlds back on stage - nothing has ever come of that other than very tight Sony Ericssson phone integration as far as I can see.

Motorola has started to lose ground with Cingular and only recently been the "cool guy" again with the Razr [a cingular exclusive] - by the way, this phone could easily have an iPod integrated in to it - especially a flash based iPod.

I have also heard that Motorola is working on a cell phone based radio network to be deployed by Cingular/AT&T through Cingular's aquired CDMA lines [of AT&T's] while keeping the GSM towers of AT&T's.

Realize that the merger of Nextel & Sprint was bad news for Motorola as Sprint loves Sanyo and Panasonic. Nextel was exclusively Motorola. I think Motorola sold off their share in Nextel for capital to partner with Cingular.


"We've said we have something coming on this in the first half of 2005 and we're definitely on schedule for that. Hopefully you'll be able to see more about it soon," Eddy Cue, vice president of applications at Apple, told Forbes. "What we've talked about is a something that is valuable for the mass market. It has to be a phone in the middle-tier of the market, not a $500-tier phone. It has to be very seamless to use. And we're very happy with the results."

- the website address points to [for the past 5 years]


This, of course, actually ended up being the Motorola ROKR - a dismal failure. Coincidentally T-Mobile introduced a new ROKR today.

BUT ... I had been informed by [edited name drops] that an Apple phone was in the works beyond a collaboration.

Interesting comment made by Eddy Cue regarding pricing - it looks like Apple has now hit that pricepoint.

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