Tuesday, June 03, 2008

95% Of Returned Gadgets Work, Buyers Don't Read Manuals

Blame it on poor design or lack of simple and intuitive controls and interfaces and or just not reading the manual, but it turns out that 95 percent of all returned gadgets actually work despite what customers may say or think. That's right -- of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were truly broken. I wonder how many iPods are returned versus Sansas or Muvos.

read more | digg story

1 comment:

I am a lover of children's literature said...

I agree 100% with the statements of this post! I've seen so many people return things and the usual reason is simply that they are too lazy or impatient to read the instructions.

I used to be one of those people myself, but know I know better, which is why I have no problem buying refurbished things.