From Daring Fireball: Regarding That "F-ing Headline"
So I changed “Jackass” to “F*%$ing Jackass”, which expressed my thoughts aptly, and then published the piece. But it didn’t sit right. My concern over using fucking in the headline wasn’t squeamishness in the face of strong profanity, but rather that it might come across as slightly unhinged. So I re-read the entire piece again, and Kahney’s “Apple is irredeemably evil” line struck me yet again, and I realized irredeemable would make for a fine intensive in the headline, and add the satisfying click of a reference to Kahney’s own words.
So I changed “f*%$ing” to “irredeemable” and re-published, about 30 minutes after the piece went live. A few readers who noticed the change emailed to say they liked “f*%$ing” better, and, well, I aim to please, so I changed it back before calling it a night. When I woke up, I had emails from people who noticed that change and who preferred “irredeemable”. My gut feeling is that “irredeemable” makes for the better headline, so I’ve changed it back, this time for good.
* “f*%$ing” = U-C-K removed by me
If he never said it and hadn't said it so unnecessarily in the first place - he wouldn't have even had the problem or have to make mention of the retraction in the first place. What a freakface! John Gruber frog you!
ValleyWag wrote a scathing Gruber piece as well:
Daring Fireball's Wired Takedown Fizzles
So, I thought the rule in intelligent thinking is: Using curse words is not something an intelligent thinker does!
Yeah ... like Gruber would call someone a _______ to their face