Tuesday, March 18, 2008

Apple's Marketshare Up To 14% For February 2008

According to preliminary data from NPD, Apple reportedly acheived 14 percent of the retail PC market share in February 2008, up from 9% just a year ago. This represents 60 percent unit growth and 67 percent revenue growth year-over-year.One highlight of the report: Mac Notebook sales were up 64% year-over-year. Mac desktop sales were also up sharply.

read more | digg story

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What's interesting to me about this figure is that FAR MORE computers are being sold today than 10 years ago when Apple's market share was hovering around 4.5%. Based on numbers of computers being sold in 1998 worldwide vs today - that number in 1998 would be somewhere around 25% of all computers being sold. So it's a much bigger feat than just increasing marketshare by 10% - it represents stolen marketshare from PC competitors AS WELL AS gained market share.

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