The 2008 Brandjunkie Survey Results
"What brand would you most like to sit next to at a dinner party?
Apple ranks 1st at 14.3%
"What brand, if sent back 100 years, would have the biggest impact on the course of history?"
Apple ranks 1st at 15.5%
"Which brand do you want to argue with?"
Apple ranks 2nd behind Microsoft
"Which brand inspires you the most?"
Apple ranks 1st at 22.1%
"If you were to describe yourself as being a brand, what brand would you be?"
Apple ranks 1st at 9.8%
"What brand can you not live without?"
Apple ranks 1st at 15.2%
What brand is most likely to revolutionize the branding industry in the next five years?
Apple ranks 1st at 22.0%
[SIDE NOTE] The second place through fifth place rankings were distant - with companies like Nike, Google, Coca Cola trailing Apple.