Wednesday, December 12, 2007

NBC continues anything-but-Apple strategy with SanDisk deal

NBC has announced yet another initiative to digitally distribute some of its TV content, this time through a partnership with SanDisk. Universal is also testing simultaneous digital and DVD release through Vudu, rounding out 2007 as the year of "Anything but Apple."

read more | digg story

1 comment:

Anonymous said...

I don't think their strategy is "Anything-but-Apple." I think they're ridding themselves of anyone who wants a cut of "their" profits. They got rid of Apple, now the writers. Maybe they should stop making shows altogether and just run commercials 24/7. Obviously the networks' only concern is the advertisers. Viewers be damned!