Monday, November 26, 2007

Forget MTV - Apple's iPod ads are the new music-star makers

Nick Haley, 18, took just 30 minutes to pluck the Brazilian band CSS from obscurity and hurl it into the national spotlight. Marketers at Apple headquarters in Cupertino were so impressed with the song selection and YouTube video, they arranged for Haley to travel from England to Los Angeles, where he helped advertising executives at TBWA/Chiat/Day.

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I've personally purchased 3 songs I have seen in Apple advertisements - Technologic by Daft Punk / Dance Tonight by Paul McCartney / 1234 by Feist . I never would have even heard these songs otherwise.

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