Fortune's Apple 2.0 Blog reports on an analyst research note by Berstein Research's Toni Sacconaghi Jr that reframes some of Apple's notebook marketshare numbers.
In breaking notebook shares into 5 separate price ranges (quintiles), Sacconaghi found that Apple's marketshare amongst the most expensive quintile of notebooks was as high as 29%. ...
... the most interesting tidbit of information gleaned was when they excluded business sales: Apple's 29% notebook marketshare rose to 46% when counting only consumer + educational sales.
This may confirm anecdotal reports that Apple's marketshare appears to be booming amongst college campuses. As a result, Apple's consumer marketshare could be substantially higher than the traditional 5-6% marketshare numbers would suggest.
I've been saying this for years, but ...
There is a VERY noticeable uptick in visible Apple laptops out in public. I've always seen them - but in the last 6-12 months they seem to be outnumbering the PC laptops I've seen in coffee shops and on campuses. Yesterday in a coffee shop, I noticed that Apple laptops outnumbered PC laptops 4 to 3.
Here is a Fix Your Thinking Article from January of 2006:
Just How Many Apple Computer Users Are There Really