Friday, October 12, 2007

I've been saying this for years!!!

Macrumors reports:

Fortune's Apple 2.0 Blog reports on an analyst research note by Berstein Research's Toni Sacconaghi Jr that reframes some of Apple's notebook marketshare numbers.

In breaking notebook shares into 5 separate price ranges (quintiles), Sacconaghi found that Apple's marketshare amongst the most expensive quintile of notebooks was as high as 29%. ...

... the most interesting tidbit of information gleaned was when they excluded business sales: Apple's 29% notebook marketshare rose to 46% when counting only consumer + educational sales.

This may confirm anecdotal reports that Apple's marketshare appears to be booming amongst college campuses. As a result, Apple's consumer marketshare could be substantially higher than the traditional 5-6% marketshare numbers would suggest.

I've been saying this for years, but ...

There is a VERY noticeable uptick in visible Apple laptops out in public. I've always seen them - but in the last 6-12 months they seem to be outnumbering the PC laptops I've seen in coffee shops and on campuses. Yesterday in a coffee shop, I noticed that Apple laptops outnumbered PC laptops 4 to 3.

Here is a Fix Your Thinking Article from January of 2006:

Just How Many Apple Computer Users Are There Really


I am a lover of children's literature said...

I heatedly agree! Even in my little city of 122,000, more and more, I see Macs popping up everywhere. This is interesting in light of the fact that two years ago, people were asking me what-in-hell-a-Mac was?

This little city never was a big on Macintosh's until very recently. In one of only two places in the city that sells Macs, its amazing how many people stop to admire them. In fact, I actually helped sell four Macs to passerby's in a local store.... even though I don't work there!

One couple just purchased a new Dell, but couldn't believe how much better the new aluminum Mac were in comparison..... so they bought one, with a little help from myself, on the spot!

So, in retrospect, you are correct, I couldn't agree more, Apple really is much bigger in market share than most would give them credit for.

Thanks for helping clear this up.

Paul Douglas said...

This sound sodd, but I very rarely see PC notebooks being used in public here in the UK. Lots of MacBook Pros and PowerBooks, only a few IBMs and Dells.