Monday, September 10, 2007

Apple considering it's own wireless network?

As reported by MacRumors:

[Apple may be interested in] the implications of joining the FCC Wireless auction to be held on January 16th, 2008 for rights to use the spectrum that analog TV broadcasters are handing back to the government in 2009, given their mandated move to digital television.
....

Signals at the 700Mhz spectrum, for example, could provide far faster Internet access than today's cellular or even Wi-Fi networks, and the signals can easily pass through buildings and work glitch-free, even in lousy weather.


... while Apple could easily afford participating in the auction [with 14 Billion in cash reserves], the logistics of running a "low-margin .... massive-scale network" could prove to be detrimental to Apple.

...

Winning its own piece of the spectrum, however, would provide Apple with the ability to offer its own wireless network service to devices such as the iPhone.


[ A BusinessWeek article delves into] possible implications of such a purchase, but feels it is unlikely Apple will participate.

Google has been expected to make a bid on the wireless auction.

Why would Apple participate in this and not just assist Google as an investment partner? Google seems very interested in this idea of wireless FREE broadband to the masses.

I think it's almost a given that it will be a bid between Microsoft/Verizon/Google ... I think Apple would be wise to stay out and just partner up with Google - the CEO of Google is on Apple's board and Apple and Google have several partnerships already - I think it seems natural.

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