"When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple's control; it's part of a well-thought-out plan to deliver strong products and create an Apple culture."
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2 comments:
I do not agree with #5 (especially with the example of AAC files), but the other 11 are good.
I agree with you Tom ... I just thought it was an interesting study of Apple loyalty
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