Apparently Sun Microsystems thinks that changing it's ticker symbol on the stock market will get more investors:
From Jonathan Schwartz's Weblog: The Rise of JAVA
The Retirement of SUNW
I've spoken before about the value of brand - this post is a good example. And I wanted to follow up with a few more thoughts, and an important shift in how Sun (NASDAQ:SUNW) presents itself to the world - and more importantly, how the world now presents itself to Sun.
NO ONE will equate Sun Microsystems with the word "Java" - NO ONE - subconsciously ... not even computer people. I mean I will know ... but when I see the ticker symbol going by I will think StarBucks or a coffee.
Sun has never gotten "the value of brand" nor the "ease of coding" nor the _______ or the _______.