Friday, August 24, 2007

Great ... now everyone will think it's Starbucks!

SUNW = JAVA


Apparently Sun Microsystems thinks that changing it's ticker symbol on the stock market will get more investors:

From Jonathan Schwartz's Weblog: The Rise of JAVA

The Retirement of SUNW

I've spoken before about the value of brand - this post is a good example. And I wanted to follow up with a few more thoughts, and an important shift in how Sun (NASDAQ:SUNW) presents itself to the world - and more importantly, how the world now presents itself to Sun.


NO ONE will equate Sun Microsystems with the word "Java" - NO ONE - subconsciously ... not even computer people. I mean I will know ... but when I see the ticker symbol going by I will think StarBucks or a coffee.

Sun has never gotten "the value of brand" nor the "ease of coding" nor the _______ or the _______.

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