"NBC Universal has cancelled its iTunes contract and will withdraw the television shows it currently offers through the service in December, when the current contract expires. This is a huge blow for the service, as NBC is the controlling interest in Apple customer-friendly intellectual properties like The Office, Battlestar Galactica, My Name is Earl and Heroes. From the article: 'The decision to withdraw the content follows disagreements between the two firms. Apple is thought to have rejected NBC's demands for more restrictive DRM and the introduction of flexible pricing. Apple was informed of NBC Universal's decision late last night. The report states that neither Apple nor NBC Universal would comment on the matter, but said they continue to talk, "free of acrimony".'"
This comment was added to the piece:
Hey NBC: I have chosen not to have cable, but want to pay you for Heroes. Guess what my only alternative will be if you pull it from iTunes?
Meaning ... people will start finding it on bit torrent or other FREE peer to peer services. I, for one, was interested in Bionic Woman, but will now just skip watching it unless Universal decides to start playing nice with Apple. It's really not an issue for me that Universal doesn't seem to like Apple ... it's that other services don't support Macs very well - that's why I like iTunes ... I know that Apple is out to support Macs FIRST!
[UPDATE] Official Apple Statement and Early withdrawal from Universal Contract
Apple's agreement with NBC ends in December. Since NBC would withdraw their shows in the middle of the television season, Apple has decided to not offer NBC TV shows for the upcoming television season beginning in September.
[UPDATE] NBC says Apple is the reason for the problem