Monday, June 04, 2007

Just scratching the Surface?

Daniel Eran writes another masterpiece on his Roughly Drafted website:

Scratching the Surface of Microsoft's New Table PC

It's a great look into the "Xbox-ness" of Microsoft's latest "we did it first, but we'll never do it right" marketing.

Choice quotes:

I can't help but feel like the sudden release of a new product with such a magical aura is simply suspicious.

Run the clock back another decade, and time reveals that Microsoft has an unbroken record of floating an idea, blowing cash at it, renaming it repeatedly to fit it into the most recent marketing push, then leaving it to rot.

Since the box costs $5,000 to $10,000, certainly Ballmer could afford using a Mac. It’s also too hard to resist the Ballmerism, “$10,000 for a PC table? That's the most expensive PC on the planet! And it doesn't appeal to business customers because it doesn't have a keyboard!”

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