Wednesday, January 03, 2007

Scoble proves that he remains a Goon in 2007

Robert Scoble makes a trolling statement:

"Does Apple buy good press?"

Scoble believes Apple buys its good press by providing the big players in media with exclusives for any new product it releases. Yeah, I'm sure it has nothing to do with the award winning design, functionality, and market leading sales.

Follow up:

The 7 Goons Of The Mac World

The first comment on his blog is the most insightful critique:

Because of a string of commercially successful product launches and the return of Mr. Jobs, it’s easy to forget how browbeaten Apple was by the MSM between 1991 and 2000. In fact, one would have been forgiven for believing the company had changed its name to Beleaguered.

Apple today ... still gets its fair share of criticism; read any serious product review in the consumer press ... flaws are clearly enumerated.

Apple isn’t so much protected by the press, it simply spends millions on sustaining a romantic brand identity. This - consciously or otherwise - impacts how it’s reflected in pop culture and, consequently, the media within.

Comment by David [on] — January 2, 2007

No comments: