First thing I noticed was that there were no actual iPod MP3 players for sale. Second, I noticed there were no ® or © next to iPodWorld.
I don't believe a business can name themselves as such according to Apple Naming Policy. The person manning the "booth" didn't know if the owner of the business was Apple authorized. Usually you will see this if a business is:
The store isn't listed in the mall's directory as most "center kiosks and booths" are ... so I find this very suspect for infringement.
The booth was filled with "no name" brand iPod accessories so it's good to see none of the major players(Griffin, DLO, Belkin, etc) support this kind of sale.
* Higher resolution pic added
* Note that iPodworld.com resolves at playlistmag.com and there is no server at all other domains