Tuesday, November 14, 2006
Wrong Yesterday Wrong Today Wrong Tomorrow
I just got through watching a segment on the Today Show on NBC highlighting the launch of the Microsoft Zune.
First of all, I thought journalists were suppose to reveal their affiliations with any product if such an affiliation exists. Microsoft owns a stake in NBC ie MSNBC News Network.
* The Today show also hosts its content on the MSNBC website
* A comment corrected me with a link to a YouTube video showing that Matt Lauer DID in fact mention the Microsoft NBC affiliation - I think my local news interupted right as he said that so I didn't see it. I still see the piece as biased and unethically reported, particularly with the 4G iPod
Second, all the side by side product comparisons showed 4th Gen iPods with monochrome screens with no song selected or playing, while the Zune was playing a video.
The other product comparison was to an iPod Mini.
I know that NBC has "OTHER" stock iPod footage to show - what about the Oprah/Bono press event showing off the (PRODUCT) red iPod Nano?
This isn't the first time NBC has misled its morning viewers with puff pieces about the Zune.
The only advantage offered for the iPod in this quasi press release was that the iPod had 1.5 million more titles in it's song library. What they failed to mention is that the iPod's advantage is getting those additional 1.5 million titles in a much better software interface with less restrictions- the iTunes Music Store.
Louderback: The Louder Mouth On The Today Show
Engadget: Installing The Zune Sucked!
* It was also mentioned that the iPod had sold 67 million units ... but didn't mention that Apple is expected to sell 20 million this holiday season, whereas the Zune is expected to sell less than 2 million IN A 1 YEAR PERIOD!