... According to Blogging Stocks, ABI mentions only that it compared the picture of the Zune to "other competitive media players," with no specific mention that the iPod was actually given as an option.
... The fact that Apple essentially has control over the MP3 player market combined with early reports from multiple tech journalists that the Zune is flawed in more ways than one, led many to believe that perhaps the ABI hadn't been truly upfront when conducting their survey and reporting the results. I too would choose a Zune over, say, a Creative device; it would probably be a neat little device to hack; but that doesn't mean that I, nor likely 80% of the population would choose the brown device from Redmond over our beloved iPods.
I would also like to know if they asked 1000 people in different regions of the country (supposedly the only true way of conducting a fair survey)
Remember ABi is also the company that perpetuates the FUD of Apple marketshare - confusing the less insightful of financial analysts and computer industry pundits to say Apple has insignificant market share - when the figures ABI publishes are simply quarterly sales share. The word marketshare implies total penetration, which I have always asumed is actually somewhere slightly above 11% worldwide.