Monday, September 18, 2006

Zune: A Naughty Term In Canadian French?


* Photo courtesy of SCIFI.COM blogs

Microsoft's potential iPod competitor The Zune apparently means "Penis" Or "Vagina" in Canadian French.

Comments on the focus group findings:

CANADA.COM article about Zune Meaning In Canadian French Slang

A Microsoft spokeswoman in Montreal told CanWest News Service that `it was pointed out to us'' during focus groups in the province that the proposed brand name sounded much like a French-Canadian term used as a euphemism for penis or vagina.

The French word `zoune'' and the variant `bizoune'' typically serve as a less jolting way of referring to male or female genitalia when addressing children.

`It's very much slang,'' said Nathalie Bergeron, noting that the words are not common parts of French-Canadian vocabulary.

`Microsoft did do extensive customer research in Quebec,'' Bergeron added, and concluded that the name Zune was `very effective'' and posed no risk of becoming known as an embarrassing double entendre.

`It's quite a stretch,'' she said.


Since we're being picky about names and their implications to bathroom humor or genitalia: iPod does start " I - P".

I need to go to the bathroom ... more later.

1 comment:

Roget said...

I need to go to the bathroom ... more later.

Well, if you do, just make sure you don't suffer from i-P-rong....