Wednesday, August 09, 2006

Steve Jobs doesn’t trust people who use words as a tool of their trade

From a Hawkwings article titled: 4 Things I didn't know About Apple:

4. Steve Jobs doesn’t trust people who use words as a tool of their trade

At the airport I picked up a copy of Jeffrey Young and William Simon’s iCon: The Greatest Second Act in the History of Business (Hoboken, NJ: John Wiley and Sons, 2005) (Amazon ) to read on the plane.

On the homeward flight I discovered an answer to the mystery about the lack of communication between engineers and development teams at Apple and journalists, bloggers and third-party developers (after all, code is words).

When Steve Jobs returned to Apple and became Interim CEO in 1997, he

"…quickly saw things that he didn’t like. His predecessors in the CEO’s office has never figured out how to take the reins in a commanding manner…. He set about changing the culture of Apple. Some of the changes were small (no dogs at work, no smoking), and some where whoppers, such as the absolute ban on talking to anyone outside the company who uses words as a tool of his trade. (The one exception: it was okay as long as you have a public relations dog-watcher sitting at your side and yanking your leash whenever she wanted you to stop talking.)"

Luckily I make no money off of this site and I'm not interested in outting any Apple surprises (via rumormongering). So hopefully Steve "likes me". This site is here to help Apple users (and ebayers and moviegoers) in an opinionated forum du jour.

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