Jim Louderback, a former TechTV host, was on the Today Show on NBC this morning. He was the "ipod competitor & rumor porn" speaker du jour this morning.
The segment was introduced as "A look at Microsoft's new iPod Competitor"
I'd like to give a little primer about this "news segment":
Its not a competitor until they have a product. This whole segment was introduced as if the Today Show had an exclusive look at a real product that Microsoft was about to introduce. You would have thought by the multiple segment teasers and introductions that the Today Show was going to have a physical device in their hands showing it off to the public for the first time.
The segment, which had lead in credits by MSNBC (that's the Microsoft/NBC liberal leaning FoxNews competitor) featured sound bites from Jim Louderback making comments that finally the iPod will have a competitor when Microsoft rolls out a new player. It concerns me that the segment was not prefaced or footnoted that MSNBC is a Microsoft partnership with NBC. I thought it was a broadcast or news requirement for such a disclaimer.
My two cents about this ... Jim Louderback is still bitter about being "marginalized" at TechTV because of a debacle in covering MacWorld Expo in 2001 for TechTV. He voiced over the keynote and took pot shots at Mac Users during Steve Job's speech. Apple obviously raised a pretty big stink about this, as did a lot of the Mac web. Over the next few weeks, Louderback seemed to have less and less of a role at TechTV.
I'll cover more about this in another segment ... after it's available online ...I'll link to the show.
* The Today Show associates itself with MSNBC for it's news segments