You've read a lot of articles on the internet, right? You read BLOGs and other news sites like this one on a daily basis. No matter what rant you've read from Dvorak, from Enderle, from Palmer ... nothing tops this absurdly lengthy, incredibly non factual diatribe on Apple's iPod. Not only is the debate contained within this article non sequitur (a favorite word of mine lately) ... but it is so poorly written that it almost seems the writer Tomi T Ahonen is living in another universe. He's certainly not on the same planet I'm on where the iPod has <76% marketshare.
He claims that because iPod sales are down from the Christmas quarter by 1 million units or so that this is a sign of things changing. What he fails to mention is NO SINGLE cell phone model (not even the Motorola RAZR) sells 8 million units in the average quarter worldwide and that Apple's profit on iPods is close to 34% ... whereas Moto's profit on RAZRs is somewhere around 9%.
What you link to below is mind numbingly long. FixYourThinking suggests you bookmark this for the weekend and read later.
There is so much non factual information contained within the article it's hard to even take the author seriously ... yet he is quite serious.
I hate to even give authors like this press ... it's obvious this guy is trying to promote some book and some strange business concept he and a friend came up with ... just warning those that see this book ... no matter how good the jacket makes it sound ... it contains logic and argument from the same loon that wrote this piece about iPods. My favorite part is how he refers to his own blog as "predicting the future" by making several references to previous posts. Something all of us narcissistic bloggers love to do ... this guy just makes all of the rest of us look bad.
The author has an "Available For Consulting" link in the sidebar ... did Dvorak pay?
Oh ... and don't forget to read the comments that follow the article!
[UPDATE] An email indicated I should read this:
From which the email commenter wanted me to know:
With a hit like the RAZR, that is a possibility. Motorola has sold more than 50 million of the sleek flip phones, and it's announcing new upgrades by the month. When the company holds its annual analysts' meeting June 24 and 25, it's expected to unveil the RAZR II, an even sleeker, glimmering update of its top seller.
And obviously the point of sending me this email (which wasn't stated) was to debate my comment above:
What he fails to mention is NO SINGLE cell phone model (not even the Motorola RAZR) sells 8 million units in the average quarter worldwide and that Apple's profit on iPods is close to 34% ... whereas Moto's profit on RAZRs is somewhere around 9%
Again I will say to this reader and to all others:
NO SINGLE cellphone has sold as many as the iPod has with CORE functionality remaining the same. Verizon, Alltel, Tmobile, SunCom, and Cingular all have VARIATIONS of this phone and label them as such as well V3i etc etc. They are physically different in both interface, functionality and core functionality ... whereas the iPod has now sold roughly 63 million units (excluding the shuffle) and kept the dock connector and core functionality and interface for over 3 years! Accessory makers are not making nearly the number of accessories for RAZR's as they are iPods <--- this is the true reason the iPod is so successful.