Not really much else to say about this ... I didn't like that Apple charged a percentage of revenue to begin with ... this is a much more palatable program for small developers to deal with.
I do think this program is necessary so Apple can maintain quality and consistency amongst iPod peripherals. Thus far ... Apple's strictness on quality and proper licensing has been part of the success of the iPod and 3rd party iPod accessories. I never saw it as Apple trying to get money wherever they could as many 3rd party iPod peripheral makers seem to think.
Read the above link for a good explanation.
I have seen a few manufacturers put fake or similar logos on their products to make it look like they are part of this program.