Tuesday, May 16, 2006
The Least Creative Thing At Creative? They Don't Support The Mac.
I had actually thought this thought about a month or so ago but yesterday's official lawsuit from Creative and a check of Creative's latest financial results really solidified it for me ...
I believe the main reason Creative's profits are down are due to its lack of support for the Mac platform. Really! Let's take a look at this. Of course there are some diehards that won't buy Creative products because of the feud between Apple and Creative. I personally fall into that crowd. Then there's the people who simply can't use Creative products because they don't have Mac OS drivers. I would possibly buy a Creative Soudblaster Audigy Card for notebooks if Creative made drivers for the Mac OS. I know of at least 5 people, including pop singer Edwin McCain (and his production crew) ... that would love to have a premium sound card for their laptops rather than bulky interface usb and firewire interface boxes.
Creative, it is almost certain, will miss the boat again when it comes time to create an expresscard version of the Audigy. Again, it will most likely not contain Mac Support. And a side note, why isn't Creative on the advance side of technology EVER! They should already have an expresscard version of the Audigy out now ... they would essentially have the market. I don't see how it could be that difficult to create and engineer such a card.
Then there's the matter of webcams ... Creative makes some of the best looking and best quality notebook webcams on the market. Apple, as you know makes the iSight. The iSight is by far the best webcam on the market ... but it's a monster ... making it impractical and too power hungry for the road warrior. Creative is missing a BIG market of Mac Users who would love to have an iChat compatible webcam and don't yet own a laptop with a built in iSight such as the MacBook Pro.
What Creative (and many other companies) don't get is that Apple Computer Users and Buyers actually drive the entire computer industry. Mac users have more disposable income (on average) and Mac users are typically ahead of the curve as far as adding to or enhancing their Macs with innovative (and expensive) peripherals and computer enhancements. Macs are also an integral part of the entertainment industry ... these are the customers and content producing professionals that actually buy high end items like Creative wishes to sell.
Creative might even be wise to concede the iPod to Apple and become one of the more prominent (an innovative) iPod peripheral makers such as Griffin or DLO.
What say you?