What do I mean by rebrand?
Examples of Apple rebranding from the past:
All Apple Printers:
EXAMPLE: Portable Stylewriter 2200 ... just a Canon BJC 70
Apple's Quicktake camera was also identical to the Fuji DS-7:
The key is, Apple has never done it under Steve Jobs. Steve ended all rebranding when he returned to Apple.
Big news today from someone you probably never knew was a rebranding company: Minolta.
I could see troubled times ahead when Minolta merged with Konica back in August of 2003.
If you look at this article, it will show you that more than just the camera business was troubled at that time.
Konica was a low end camera manufacturer. The merger didn't make sense. Ever since the two merged ... there has been job cut after job cut announcement. The merger was like Mercedes buying Hyundai.
In the 90's - Minolta started to rebrand more than innovate ... one example was their foray into camcorders that were simply JVC rebrands. Eventually, they started using camera bodies for their film cameras from all sorts of manufacturers.
So, I want to relate this back again to the Apple realm of business ... I have a number of customers in my Apple Tech biz that have Minolta DSLRs ... I wanted to reassure all of them who are reading ... I hear Canon makes a nice camera! But you might want to steer clear of Nikon ... they might be next on the chopping block.
Does anyone remember the 80's Minolta TV ad? It had a ping sound similar to the Intel Inside Ads and carried the catch phrase: "Only from the minds at Minolta"