Saturday, November 05, 2005
Lugz Think Their Thugs Look The Same As Apple's
Footwear company Lugz sent a cease and desist order to Apple on Friday claiming that Apple's latest iPod TV spot is a copy cat. Steve Jobs liked this ad so much he had to show it twice at the special media event a few weeks back.
An interesting development to say the least. Because, Lugz ad campaign actually predates ALL the iPod silhouette ads. It is from 2002.
The most interesting thing I see in the ad - a similar arrow animation to Apple's previous iPod Shuffle campaign.
Personally, I have always thought the iTunes Silhouette Ad campaign was weak. It didn't showcase how cool the iPod was. Ironic, that a weak product, the iTunes Phone (Motorola's ROKR) actually had a more innovative ad campaign.
I think Lugz has a good case here, most people who file suit against Apple are just trying to make a buck at Apple's expense, but I do see merit here.
The ad creator at Chiat Day (Apple's ad creator) will certainly be firing someone.
* Motorola's ROKR cellphone is the 1st cellphone to use Apple's iTunes
* The iTunes Silhouette Ad campaign is actually a camera technique that was developed in the 70's and used on The Muppets and Sesame Street by Jim Henson.
* Many companies have copied the iTunes ad campaign SINCE Apple first started using it
* Readers may want to follow up with this previous post:
Rooms To Go: iPod Ad Copy Cat
[UPDATE] One last editorial opinion (I thought about making this a separate article) ...
I think Apple is realizing an old saying, "Hang with bad people, and bad things happen when you hang with them."
Note that Emimen previously had sued Apple (but apparently dropped the suit) over using his song in a Switch campaign commercial.
Now, it appears Eminem has dropped the lawsuit, but Apple is now being sued for a different reason ... for using Eminem in a copycat ad.
I actually like some of Eminem's music, but I wouldn't promote him with my company as Apple is doing. While many disagree with Bono's politics ... no one would say Bono is a thug and I rarely if ever have heard Bono use questionable explicit lyrics in his songs. Bono also tries to make himself out to be a positive role model for world economic change ... Eminem ... last time I checked wrote a song about how he hated his mother and another about a guy killing his girlfriend and committing suicide!