Tuesday, November 29, 2005
Apple Didn't Just Release BroadBand Tuner ... It Released Consumer Primer!
Today's Mac news outlets are widely reporting that Apple released a small software utility called: "Apple Broadband Tuner 1.0"
Download from here: Apple Broadband Tuner 1.0
I could type endlessly about the implications this has or the underlying reasons Apple released this utility ... but, I won't.
I'll say this simply ... this was a VERY calculated and concerted move by Apple to slowly implant the notion that, "broadband is better" in the Apple Computer owner's mind.
Truly, Apple telling it's consumers that "it's tuning broadband" for better performance has a psychological impact on the Apple Customer base ... but that's not where this Consumer Primer 1.0 ends ...
If you didn't notice; Apple has stopped shipping Macs with built in modems ... now 56k modems are an external USB OPTION ... read that again ... option!
Apple is slowly axing the landline 56k modem the same way it did with the floppy ... by just not including it ... and then hyping the alternative ... can anyone say "floppy drive NO vs. Super Drive WOW"
And that is truly the difference between broadband options such as T1, 802.11b/g wireless hotspots, cable modem, DSL, and 2 WAY satellite and 56k telephone internet access ... one is a SLOW "NO" the other is a quick and loud "YES!"
Apple's focus is becoming online downloaded digital media via iTunes Music Store Songs and now Video ... in order for these services to grow ... it needs ... well ... more people that can connect!