Macworld Expo Boston Canceled
Friday September 16, 2005 07:40 PM EST
ZDNet reports that IDG has canceled Macworld Expo Boston, which was next scheduled for July 10 to 13, 2006. Attendance and interest in the Boston event have lagged ever since Apple withdrew from attending, which in turn was a result of IDG moving the east coast Expo from New York to Boston in 2004.
"We did it for two years in Boston without Apple," said spokesman Mike Sponseller. However, he said, in talking with exhibitors and others, it became clear that there was not enough demand for future shows. Sponseller said the final decision to cancel the event was made Friday.
Ha ... it really had nothing to do with the show moving to Boston ... it just ended up being a blessing. Apple didn't go to Boston Expo for the same reason MacWorld moved from New York .... cost.
Apple was able to move summer announcemants to a more important event - World Wide Developers Conference ... and wow did we get an interesting keynote this year!
Apple also has over 100 stores in place around the country where it can hold individual consumer events in tandem with press releases now!