I'm sure all of you have seen the TV commercials for the GM Employee Discount Program ... it's done well and given GM a 15%+ boost in sales. Looks like Dodge & Ford are jumping on the bandwagon.
So are a number of other companies ... and I'm glad one of them is NOT Apple.
Are Macs more expensive? Yes.
Are Apple computers priced at a premium? Yes.
Does Apple need to stay in line with the competition? Yes.
But the answer is also, "Yes" to Apple needing as high a margin as possible at this critical time in their history. And why discount Macs at all, when sales are strong? So strong; that sales are growing at a 25-55% rate for Macs and 200% - 600% for iPods.
Yesterday's 3rd quarter 2005 profits blew any naysayers forecasts out of the water for lackluster or lower than expected iPod & Mac sales.
Apple doesn't need an employee discount - lower prices on Macs can be found if you just know where to look.
I'm also glad Apple doesn't participate in gimmicky rebates either.
It's also noteworthy - that GM announced a TWENTY FIVE THOUSAND employee layoff just before this promotion. Apple is still hiring!