Should Apple sponsor NASCAR?
This was a question posed in a recent AppleMatters article by Chris Siebold.
It is one of the more insightful editorials I have seen in some time and think it would be a great move on Apple's part!
The only way to gain marketshare is to get Macs in the hands of people with lower incomes. The low income and middle class are what drive the economy in the US - not the wealthy. The wealthy are pretty much buying Macs - get the "NASCAR" crowd in it and you'll stop hearing "I thought Apple was out of business" and "Do they still make Apples?"
My photoshop skills are limited, but I did a mockup of a car. I'm sure Apple's car would be one of the most beautifully painted cars ever to see the NASCAR circuit.
I also don't see this costing Apple a lot because of the additional sponsors they could get on board, such as HP, ATI, NVidia, IBM, Motorola, Intel, Pepsi, Canon, Epson - at the same time advertise for Apple stuff such as the iPod, iLife, Quicktime and more.
NASCAR fans are very loyal to their drivers - if they saw Apple sponsoring their favorite driver or favorite team - it would be a flood of press and sales + I believe they would be able to license out the car to be reproduced as collectible replicas and for art and TShirts!