Call them iPods of course! Or Ipod as Shenzhen Orderly Science & Technology calls it. (yes they changed the capitalization on two letters)
I have to say, it probably wouldn't have sold any if it were named The Shenzhen Orderly Science & Technology Xt41million12t2 - but at least that name wouldn't have got such an obvious and immediate cease & decist from Apple.
I don't quite understand why they chose to call it the Ipod - because it's actually so much better.
* Reads CF, SD, MMC, MemoryStick, SmartMedia, and XD
* Plays DivX, MPEG-4, & motion JPEG
* Audio support: MP3, WMA, and AAC
* 2-inch 558 x 234 pixel LCD display
* 20GB hard drive,
* 1 inch thick
Check out another JackWhispers story on the topic:
The Lame Game Of Using The Same Name