Thursday, April 28, 2005

Tiger Direct Is Just A Pole Cat



It appears distributor Tiger Direct is trying to sue Apple over the Tiger brand name.

Tiger is the code name and promotional name for Mac OS x 10.4 - to be released April 29 2005.

Here is the link to the MacMinute story.

A couple of notes:

This codename has been floating around for almost two years now. It was confirmed by Apple that the next OS would be titled Tiger in July of 2003.

I don't see anywhere on the Tiger Direct website - a similarity to anything in the Apple marketing campaign. In fact, what I do see is a poorly laid out site (just take a look at their site map page) - it is difficult to navigate to say the least.



I once had a problem with a Tiger Direct order - where I paid for overnight shipping and the product didn't ship for 4 days. Then, at that, it was shipped 2nd Day. I did get a refund on the shipping, but had to purchase the item locally at a higher price to appease my customer. They advertise ... Same day Shipping as a site feature.

I have read many stories about Tiger Direct refurbs and customer service being sub par.

Apparently the biggest complaint Tiger Direct has with Mac OSX Tiger is that in the last few weeks, Apple has replaced them within Google searches for the word "Tiger". Tough! If Tiger Direct, a computer distribution company, who makes no products of their own original design, is making money off of the name Tiger then they are abusing and manipulating Google searches with keyword spamming. Keyword Spamming is such an internet bad boy tactic that eBay will suspend sellers that purposely try to mislead buyers by using unrelated terms in their descriptions.

From the dozens of forums that have popped up that I have read and from what seems to be the most accurate posts at Slashdot - Tiger Direct may be doing this for the publicity - as a stunt to get relatively free advertising. (Just the cost of the attorney to file the paperwork)

Tiger Direct issued a press release stating to be a long-time seller to both "PC & Mac users."

Tiger Direct's "partner list" does not include Apple, instead the following companies:

AMD, Creative, Intel, Microsoft - the one that sticks out in that crowd is Creative. Sim Wong Hoo - Creative's CEO - declared a deathmatch with Apple for the MP3 player market. We all know about Microsoft and Apple's recent revival of minced words. Intel's most recent blast against Apple is here. Conspiracy theories abound ... in the back of my head ... even the reseller lawsuit and Think Secret being behind this come to mind - it's so inconceivable that Tiger Direct thinks this has merit that I don't consider this 100% out of the question.

Don't forget that the Jackwhispers parent site maintains a complete list & link of known Apple related lawsuits. This section can be found here = Your Rights, The Law, & Litigation

I decided to turn this in to a feature story: More details can be found here or by going to the parent site's front page at http://www.jackwhispers.com

Webiste MacMerc posted the full set of court docments in PDF form:

HERE



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14 comments:

Anonymous said...

I bet the lawyers for Tiger Direct are the same guys who put old folks to work in Florida to find hanging chads for Al Gore.

Too bad 99% of the lawyers give a bad reputation to the rest of them.

fixyourthinking said...

Florida, in particular, is a known haven for bad business and scams.

I would imagine there's lawyers a plenty in the state with experience for such crazy litigation.

Anonymous said...

How about macusers holding a boycott of Tiger Direct?

Anonymous said...

Why not boycott Tigerdirect and show macusers don't like being messed with. When you hit them in the pocketbok they drop to their knees.

fixyourthinking said...

I've been boycotting Tiger Direct for some time before this ...

If anything ... being loosely associated with Apple who's CEO wins multiple awards, has the highest rated customer satisfaction, has a loyal following, and has the hottest selling gadget in electronics history ... you'd think - you'd WANT to be associated!

Anonymous said...

you guys are a bunch of gutless, lifeless, lifelong nerds. If your favorite car manufacturer is Lexus,and Ford sues Lexus for some X Y reason are you gonna boycott Ford. You guys are retarded and u need to get out of the house. Leave Tigerdirect alone and get a hobby

Anonymous said...

Sab but the Tigerdirect sales agents make more money than Apple users. Get on the right side

fixyourthinking said...

I'm glad the Tiger Direct CEO got drunk tonight and decided to post on my BLOG - thanks for the last 3 posts!

Anonymous said...

allright so my posts last night
were kinda harsh,but I guess the truth hurts because there was no response and I know most of you saw it. I hope you all realize
how dumb this whole thing is, at least to those of you who have absolutely nothing to lose or gain with this lawsuit. Unless you work for, own large stock amounts, or are a direct CEO of Apple Computers Inc. you really should stay out of it. This is big business America and lawsuits are a norm. Get over it. (no profanity, insults or sarcasm. Lets see if you erase this one)

fixyourthinking said...

Dude your comments make no sense and are off topic - Tiger Direct was idiotic to do this - as it was done SOLELY as a publicity stunt!

Actually I saved face for you - your posts were horribly childish and gramatically challenged.

Anonymous said...

"I'm glad the Tiger Direct CEO got drunk tonight and decided to post on my BLOG - thanks for the last 3 posts!"
Yeah dude great response. M aybe you can put my posts under a "people who have sex , fun, and friends" section. Oh wait the section would be too small cuz Id be the only one there. Well anywayz Im sure you all think Im a drunk TIgerdirect CEO and what not but let me assure you I am just like most of you,except for one fact. A COMPANY SUING ANOTHER COMPANY THAT HAS ABSOLTELY NOTHING TO DO WITH ME WOULD NEVER BOTHER ME THIS MUCH!!!!!!!!!!!! GOD U GUYS MAKE ME SICK, IM GOING TO GET YOU ALL SOME LADIES AND MAYBE YOUR FREAKING BALLS WILL DROP AND U WILL BECOME MEN. WHILE YOUR HERE CRYING ABOUT APPLE YOUR WIFES GETTING BANGED BY SOME OTHER SHMUCK BECAUSE YOU THINK THE WAY TO HER TWAT IS THROUGH YOUR HARD DRIVE. IF YOU CARE SO MUCH GO JOIN THE THER FREAKING TASK FORCE,GO COLLECT PETITIONS AND DONATIONS OR SOMETHING AND DO WHAT YOU LADIES WERE BORN TO DO,BE AS UNMANLY AS YOU CAN BE.THANK GOD FOR THESE BLOG SIGHTS,YOU GUYS CAN TYPE WHATEVER YOU WANT AND BE SPARED THE EMBARRASEMENT (SP?) OF HAVING YOUR LOSER FACES SEEN BY AMERICA. THANK GOD FOR THE INTERNET!!!!

Anonymous said...

"Dude your comments make no sense and are off topic - Tiger Direct was idiotic to do this - as it was done SOLELY as a publicity stunt!"

If what I just said makes no sense to you Jack than I feel sorry for you cuz its pretty damn obvious. So what if its a publicity stunt what the hell does it have to do with you??? And stop beating around the bush,so my gramar not the best but you get the freakin point. You cant possibly be that stupid. Say whatver you want from here on, my point has been made even if you convince yourself its not true

Anonymous said...

"I have read many stories about Tiger Direct refurbs and customer service being sub par."

Speaking of off topic,what the hell does that have to do with anything????? Just sounds like a bunch of disorganized crying to me.

And why are my posts not visible on the you main sight. I want people to read this.

fixyourthinking said...

First - you are late in posting

Second - this is my site - this litigation has to do with Apple as it relates to consumer advocacy and business - this is certainly a case where Apple is singled out because of notariety in the press

Third - please read the rules of the forum

Fourth - please sign your comments or place an identifier in each comment you make

Fifth - what IS your point.

sixth - try to be a little more coherent and combine your rants into a nice neat pile.

"I have read many stories about Tiger Direct refurbs and customer service being sub par."

Speaking of off topic,what the hell does that have to do with anything????? Just sounds like a bunch of disorganized crying to me.


A company that runs a shady business - like Tiger Direct OFTEN does - can be associated with shady business tactics like suing Apple for notariety.

Obviously the judge thought the same - that's why the lawsuit was thrown out for being frivolous.