Friday, November 12, 2004

Audion Is Now Audioff

I want to reiterate the respect I hold for Panic and the excellent piece they wrote concerning "the history of Audion".

I do have to say that I rarely find writers that can sell anything beyond words. It is also just as rare to find a salesman that can write.

Oddly enough, you would think it to be just the opposite. Why can't the author vocalize the sales pitch for their book to be published? Why can't the salesman use his mastery of the art of the sale to write a book that would sell?

I'm not a great writer, but everyone that knows me, knows I am a pretty good salesman.

The people at Panic are talented authors ... my critique was more of their ability to creatively sell.

2 comments:

Johnathan said...

You know, I'm inclined to agree with at least one of your suggestions. I think there really could have been a future for Audion to become a vehicle for Napster support on the Mac. They already have the ability to play WMA files; they'd simply have to solve the encryption issue (maybe by using their own encryptor?) and they could support the Napster service. In fact, why not keep the Audion name, but offer the program free and obtain revenues from the service & a la carte download offerings? It could be "Audion Music - powered by Napster". Same $9.95/99c pricing model as on the PC side, but with a great Mac client with a good history. I would think they could at least get people to try it, and having the Panic & Audion names associated with the new service couldn't hurt.

fixyourthinking said...

Thanks for the comment.

I see it as the perfect opportunity for Panic.

Panic has great expertise in the field of design and obvoiusly a thing or two in engineering.

I don't see why they couldn't work hand in hand with Napster or with Microsoft to make a nice player for the Mac for protected WMAs.