Friday, January 30, 2004

How Much Did That Cost?

Have you ever been curious about a product's cost? Have you ever wondered ... I'm paying $30.00 ... but what is the retailer making off of my purchase ... and in turn ... how much is the manufacturer or distributor making? I've always been curious about these things. The 3rd party iPod accessory industry has boomed ... mostly due to the very high profit margin involved in making accessories such as cases and transmitters.

Have you ever wondered what a packaging mistake or packaging upgrade costs a manufacturer?

While this section won't be able to provide concrete details all of the time ... I believe I'm tied enough into retail and to marketing that I can make a very educated guess.

The Griffin iTrip - a packaging mistake for the most popular iPod accessory?

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