Tuesday, June 05, 2007

The Golden Rule, Not The Same As The Biblical Rule With eBay Dropoffs



Found on the eAuction Depot website

OUR FOUNDATION

We consider our foundation a lot like our colors: Blue (Stability) and Orange (Inspirational). Single mom Amy Cooper founded eAuction-Depot after success as an eBay trading assistant. She used her customer service and appraisal skills to open the first eBay drop off store in Augusta, Georgia. She inspired partners with operations, sales, and marketing experience to join the team. Our system was perfected on two more corporate stores, before we launched our franchise concept at an eBay Live convention. Now, eAuction-Depot is offering you a fun opportunity to open a retail store with no expensive inventory to order! You sell your customers' hidden treasures on eBay. You act as a bridge between your clients and about 200 million registered shoppers on eBay. eAuction-Depot is a great investment and a wonderful owner/operator opportunity. We live by our Golden Rule, "Have fun, make money, live your dreams."


I thought the Golden Rule was:

Don't let friends open an eBay Dropoff .... er .... I mean

Do unto others as you would have done unto you.

How can these "eBay Dropoffs" continue to promote these franchise stores like this? It's one of the most deceptive marketing campaigns in recent memory to me.

She used her customer service and appraisal skills to open the first eBay drop off store in Augusta, Georgia. She inspired partners with operations, sales, and marketing experience to join the team.

^ The funny thing is ... none of this experience (as listed above) is what sells items on eBay. It's not knowledge of the item, it's value, or the customer service you provide (as most eBayers are ONE TIME buyers - they AREN'T coming back to you ANYWAY!) - it's all in the way you present the item and in the viral marketing you can promote; which NO eBay dropoff store does that I am aware of.

A small note about eAuction Depot:

They don't own this domain name: http://eauctiondepot.com/

They own this one: http://www.eauction-depot.com/

It's these small details to me that show a total lack of understanding as to how internet commerce works. That dash can DRAMATICALLY mess with search engine results.

2 comments:

Vendelo CEO Armando Filoteo said...

If you look for ISold-it at ripoffreport.com you will see some stories from about 3 years ago about disgruntled franchise owners ex-employees.

Here is a link:

http://www.ripoffreport.com/reports/0/120/RipOff0120138.htm

fixyourthinking said...

Actually I used ripoffreport as a source for my story on eBay droppoffs back in December 05.